Using Sebastian’s self-developed Impact Funnel, you’ll learn how to:
We will achieve this with rigorous reality checks and a scientific mindset in order to not fool ourselves.
Real-world impact – this general goal is part of every new digital product, even though it’s sometimes not concretely put.
But what is a product, if using it, we don’t want to change some part of our world for the better?
In this webinar, we will show an approach to analyse a product, and step by step figure out what the real world impact can be, what it really is and how to maximise it.
We will do that by assessing the potential, based on the target group who’s supposed to be using the product, and work towards fulfilling that potential in a series of steps that include product strategy, marketing, human-centered design as well as a science-based evaluation.
You will receive material to follow along with these steps and take them with you so you can continue the work after the webinar is done.